By implementing a routine carpet maintenance program, you preserve and maintain your floor covering and extend the life of your carpet investment. Routine care makes restorative cleaning unnecessary. Restorative cleaning occurs when carpet has been neglected and its appearance has degenerated to a point where cleaning is an absolute necessity. Excessive soils and stains may require many methods or a combination of methods. However, restorative cleaning may not achieve the desired original beauty and appearance of the floor covering. Routine care means a longer lasting product.